Take a peek behind the scenes.
Time for a change
“If you change the way you look at things,
the things you look at change.”
It’s amazing how one simple quote can, well, change things. These wise words from the late motivational speaker Wayne Dyer inspired us to look at the world of spirits in a whole new light.
We quickly realized that over the last few decades, things have gone a little off the rails. What used to be an industry based on quality suddenly gave way to an age of artificial. Everyone, everywhere suddenly had variations of their spirit in every flavour you can imagine. Unfortunately, they haven’t been using natural flavours. Instead of sourcing them from the land where they were grown, these flavours were created in a lab. The craft that was once a point of pride for the entire industry gave way to a desire to make more by any means necessary.
Starr Distilling is here to change all that. We know it will be hard and will take a whole lot of blood, sweat, and tears. But that’s what makes it all worthwhile. When you believe in something, you fight for it and do whatever it takes to make it happen. And we believe it’s time to leave behind artificially flavoured spirits. We are going to leave this age of artificiality behind by looking back at how the greatest spirits used to be made: with care, craft, and all-natural ingredient sourced directly from the land we live on.
While our new journey will start with natural ingredients, it will be about so much more. What will they be combined with? What food will they best pair with? What cocktails will they inspire? This is the first step in a brand new exploration of real taste and we’re excited for you to join us every step of the way as we bring this change to life.